Sommers & Associates  

Media  •  Marketing Strategy • Online Marketing  • Video • Investor Relations 

 

 

 

How We Work

The starting point for all strategies and activity is a detailed plan, budget and schedule that is the product of our initial situation analysis and recommendations, combined with the client's assessment of the opportunity and need, priorities, and available resources.

Beginning with this foundation, the project or campaign is managed and held accountable through a proven process that involves:

  • The agreed plan, schedule & budget
  • A defined agreement term, usually 12 months
  • Client review & approval of all materials & activities prior to use or initiation
  • Assignment of and close coordination between agency & client day-to-day contact people
  • At least monthly coordination/scheduling conference calls
  • Formal quarterly progress review meetings

As a result, our projects and campaigns stay on schedule and within budget, strategies are readily updated to meet new opportunities, and results are measurable against plan objectives.