How We Work
The starting point for all strategies and activity is a detailed
plan, budget and schedule that is the product of our initial situation analysis and recommendations, combined with
the client's assessment of the opportunity and need, priorities, and available resources.
Beginning with this foundation, the project or campaign is managed
and held accountable through a proven process that involves:
- The agreed plan, schedule &
budget
- A defined agreement term, usually 12
months
- Client review & approval of all materials
& activities prior to use or initiation
- Assignment of and close coordination between
agency & client day-to-day contact people
- At least monthly coordination/scheduling
conference calls
- Formal quarterly progress review
meetings
As a result, our projects and campaigns stay on schedule and within
budget, strategies are readily updated to meet new opportunities, and results are measurable against plan
objectives.
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